Animated promotional poster for the game Borderlands showing a female character with red hair pointing guns, with a colorful explosion of orange, yellow, pink, and purple behind her. Text includes "Wanted" with a bounty of 500k, and a banner with the name "Lilith."

Lilith, an infamous outlaw with a mysterious past, returns to her home planet of PANDORA to find the missing daughter of the universe’s most powerful S.O.B., Atlas. Lilith forms an alliance with a team of unlikely heroes and must battle alien monsters and dangerous psycho bandits to find and protect the missing girl, who may hold the key to unimaginable power. The fate of the universe could be in their hands – but they’ll be fighting for something more: each other.

A woman dressed as a character from Borderlands with bunny ears, a pink nose, and a colorful background holding a bundle of dynamite. The image has a wanted poster design with the text "WANTED TINY TUNA" and a reward of 500k. She sticks out her tongue and makes a playful expression.

Character from Borderlands wearing a gas mask, with a scarred muscular torso, chest armor, and mechanical glove, posing against a black background with colorful splashes and symbols. Wanted poster with the name Krieg and a bounty of $250K.

Digital artwork of a red-haired woman with a confident expression, wearing a leather jacket and a red top, with abstract colorful angel wings and flames in the background, created with glitch art effects.

Cyberpunk character wearing a mask, holding a hammer, with futuristic armor and neon accents in a digital art style.

A colorful, comic-style illustration of Claptrap, a yellow robot with a single blue eye, holding a small object in one hand, with a vibrant explosion background and dynamic digital effects.

Line art of the word 'death' with a splattered paint effect on a black background.

PANDORA is a wasteland planet on the edge of civilization and has been ravaged by corporations trying to exploit its resources. The ruins of Dahl, Atlas, and Hyperion facilities litter the landscape, as their abandoned workers face harsh conditions, ravenous creatures and crazed psycho bandits. Their only glimmer of hope are legends of mysterious alien artifacts and a lost vault with the power to save the planet. From characters, creatures to cryptic artifacts the Borderlands story has many touch points for licensing art potential. In this case study we share just a few that made for interesting development.

White high-top sneaker with a colorful, graffiti-style image of Claptrap, a robot from Borderlands, on the side.

Thank you for taking a journey to Pandora to review a bit of the art behind the Borderlands licensing program. Come back again we may have some product to share.