As a creative partner Concannon Art assisted Mattel in exploring the theatrical branding of the Matchbox Movie.

Locking up “THE MOVIE” text to existing brand letterforms led to tweaking the frame and spacing.

With a solid base established the design team blocked out a 2D color version.

The 3D team takes over and along with the digital artist cinematic render effects are explored.

We are a creative partner who can apply traditional graphic design, 3D ideation and digital paint to visualize thinking with a human touch.