New Wave Adventures Brand Development

When the owners of New Wave Adventures decided to launch a new white water rafting company in Denali Alaska they would be competing with three other major rafting companies in the area. From the start Sheila, Tom and ‘Peacock” believed strongly that proper branding of their company would play a major role in establishing success in Denali Alaska. We began building NWA’s brand by telling their origin story, designing their identity and publishing our efforts in a complete company brand style guide. Today, NWA is the number one choice for rafting, hiking and fishing expeditions in Denali. They were selected as the official guide service to represent Princess Cruise Expeditions in the area - a major honor and a clear sign that they made a solid investment by embracing brand development.

Sketches of various logos with compass and wave elements for 'New Wave Adventures'.
A logo of a climbing helmet with a stylized 'a' inside, accompanied by the words 'new wave adventures' below.
Close-up of a black textured surface with an embossed logo and text that reads 'new wave adventures'.
A stylized illustration of a smiling woman wearing sunglasses, a helmet, and a scarf, with contour lines suggesting topography. The text includes 'Peacock,' the tagline 'Best trip every trip,' a website, email, phone, and address for Denali National Park, Alaska. Additional logos and branding for 'new wave adventures' are present.
Stylized illustrated portrait of a woman with long hair wearing sunglasses, a necklace, and smiling. The background features abstract, contour map-like patterns in various shades of gray, with some black accents. Text overlays include her name, She-Ra, her quote, contact information, and logo for New Wave Adventures, based in Denali National Park, Alaska.
Line drawing of a smiling man wearing sunglasses, with the text "Chicago 'Streets to Rivers'", contact information, and a logo for New Wave Adventures, set against a stylized topographical background.
Illustration of two groups of people paddling canoes on a water adventure, with various logos and badges related to New Wave Adventures and Canyon Pass, including patches and stickers of flags and badges.
A brand guide book titled 'New Wave Adventures 2022 Brand Guide' featuring an illustration with mountains, animals, and outdoor elements, along with an open magazine showing outdoor adventure photos, placed on a dark textured surface with a large black 'BRAND GUIDE' sign.
Promotional materials for a travel adventure company, including a map and flyers featuring a blue sky and mountain theme, with the words 'Map out your next big adventure and travel' displayed, next to a large black
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Black tote bag, black T-shirt, gray socks, black beanie hat displayed on a white surface with 'new wave adventures Denali Alaska' logo and map of Alaska in the background, marketing clothing and souvenirs.
Round sticker featuring nature symbols and the text 'DALL SHEP BEAR MOOSE WOLF CARIBOU RATTLING THE NANA' and a large orange 'la' in the center.
Design layout of multiple logo stickers for 'New Wave Adventures' on a dark textured background, with a digital color palette and a sketch of a house outline.
Dirt road in a hilly, grassy landscape with a green, black, and blue emblem saying 'new wave adventures' in the foreground. The emblem features a logo with paddles and the website newwaveadventures.com.
Two logo patches for New Wave Adventures with paddles. The larger patch is rectangular with rounded edges, featuring a green top, blue bottom, and a black and white center with the company name and website. The smaller patch is a shield shape with similar colors. Both patches have yellow paddles placed behind them.

Thank You for the Adventure!

The NWA brand project continues today with brand maintenance and brand expansion as the services offered by the company continues to grow.

Close-up of a blue, V-shaped object with a black background.