The SAW 2025 Franchise Packaging Style Guide is Published

The SAW movie franchise is a treasure trove a amazing visuals. In creating the key art for the packaging trade dress we focussed on the glaring eyes of “Billy” the puppet of John “Jigsaw” Kramer. Reflecting the “Billy” illustration through the glass window of chapter one added just the right dramtic effect.

The packaging liner is made up from the iconic spiral vortex a key element of the properties visual DNA. Razor wire and saw tooth patterns make up the packaging tertiary colorways and violators.

The packaging style guide provides the vital utilitarian packaging die lines for boxed and blister packaging. Additionally it provides examples of bespoke packaging for those licensees who desire more of a custom feel.

From the very beginning we knew that this property was going to be a thrill to design for. With such a rich story and fantastic characters and visuals the design came together nicely.