The SAW 2025 Franchise Packaging Style Guide is Published

The SAW movie franchise is a treasure trove a amazing visuals. In creating the key art for the packaging trade dress we focussed on the glaring eyes of “Billy” the puppet of John “Jigsaw” Kramer. Reflecting the “Billy” illustration through the glass window of chapter one added just the right dramtic effect.

Various product packaging designs featuring a horror-themed design with a mask-like face with red eyes and a syringe silhouette, labeled 'SAW' and 'CALL OUT!'.

The packaging liner is made up from the iconic spiral vortex a key element of the properties visual DNA. Razor wire and saw tooth patterns make up the packaging tertiary colorways and violators.

Design template for a Saw-themed product packaging with a horror mask as part of the artwork, featuring bold red, white, and black colors, and space for product name and description.

The packaging style guide provides the vital utilitarian packaging die lines for boxed and blister packaging. Additionally it provides examples of bespoke packaging for those licensees who desire more of a custom feel.

A toy figure of Billy from the horror movie Saw riding a red tricycle in front of a display box for the Saw movie franchise, featuring the masked Jigsaw puppet and the text 'CALL OUT!' and 'PRODUCT NAME' on a red and black background.

From the very beginning we knew that this property was going to be a thrill to design for. With such a rich story and fantastic characters and visuals the design came together nicely.

A product box with a mask of a puppet or clown face, featuring red eyes and a target symbol on the cheek. The box has a split design with a white upper half and a black lower half, and includes placeholder text for product name and description.
Close-up of a black garment with a blue chevron design.
A person wearing a creepy Jigsaw doll mask and a black suit riding a red tricycle.