Problem

With rapid growth, comes the need of a more rigid brand structure, more consistent messaging, and high quality artwork that feels on brand and can be used across many applications.

Solution

We developed a more distinct look based on their already existing branding and logo, making sure we resonated with their audience through research and strategy. This needed to be subtle and refined, but still fun and inviting. After defining this look, we created new artwork and applied it consistently across packaging, merchandise, print, digital & environment. We also refined the messaging and created a brand guide that housed all of this in one book. This guide provides the assets and direction that will push consistency as they grow, and clearly states brand values for employees and partners.