Transformers Logo Re-Design and Art Direction

An overhaul of the Transformers packaging trade dress created an opportunity to present refreshed letterforms for the logo. The packaging design was also unique in that it approved the decision to run the logo vertically on pack which created a distinct look at retail and provided maximum space for product communication and illustration.

Sketch of the logo for Transformers with the words 'Transformers' and the letters A, E, F outlined in pencil on graph paper.
Close-up of a corner of a printed sheet with the text 'FRANSHOERS' outlined on the edge, resting on a gray surface.
Close-up of a printed page with the words "TRAIN YOUR SURVIVAL SKILLS" in bold red letters, partially curled over a dark gray surface.
Transformers logo with Autobot symbol on red background and Decepticon symbol on purple background, separated by a white and purple split, with the word 'Transformers' at the top in red bold letters.
Illustration of Transformer character Optimus Prime against a red blueprint background with technical design lines and labels, and the word 'TRANSFORMERS' in large white letters on the right.

ART DIRECTION BY BILL CONCANNON ILLUSTRATION BY TYLER POYANT

Thank You!

Let us know if you have any questions about the making of the ‘Transformers’ mark and iconography.

Close-up of a black uniform shirt with a light blue chevron insignia, indicating a military or naval rank.